The Bruce Campbell Experience
When a group of teenagers in the small mining community of Gold Lick desecrate an ancient Chinese burial ground and release the ancient protector Guan-Di, there is only one man for the job, b-movie actor Bruce Campbell. When the mayor of Gold Lick sends Bruce's biggest fan to get him to come he is forced to abduct him and when they arrive back to Gold Lick Bruce thinks it is some sort of publicity stunt so plays along with it, flirting with the locals. But that all changes when Bruce realises that it is very real and he is expected to deal with a supernatural monster.
On paper "My Name is Bruce" works, actor Bruce Campbell sending up his own movies and b-movie star status in a take on the "Three Amigos". And there is plenty to like about the movie with Bruce sending himself up in pretty much every single scene be it as a bad actor in bad movies to being a ridiculous flirt. The trouble with "My Name is Bruce" is that it thinks it is funnier than it is with one joke after another being delivered but not getting the laughs intended. In fairness there are so many jokes that with one in 5 working it makes the movie fun but so many of them fall flat.
There is of course a more obvious problem with "My Name is Bruce" and that is of course for the movie to really work you need to be a big fan of Bruce so you can pick up on all the references including the obscure ones. In fairness the movie is still fun even if you don't have a fan's knowledge of Bruce Campbell but the more of his movies you have watched the better this movie becomes.
What this all boils down to is that "My Name is Bruce" is fun especially if you know your Bruce Campbell movies but without the in-depth knowledge of Campbell it is only an enjoyable movie.